Generate

Generate is a fast-growing group within software development and AI solution development. Generate offers a wide span of consulting services including, among other things, software development, AI solution development, game development, system architecture, application and web development. Generate Group was established in 2023 by Aspira Partners together with a number of leading entrepreneurs in the industry.

Vision

Generate is a rapidly growing group of high-quality software development and AI solution development companies, where decentralization and empowerment of entrepreneurs are key components of Generate's model for success.

Head Office

Stockholm, Sweden

CEO

Charlotte Eriksson

Chair

Birgitta Elfversson

Revenue

SEK 455m

Acquired

2023

Website

generategroup.se

Background

Investment thesis

An analysis of the market for digital services showed significantly higher growth for software development companies – driven by several secular growth trends as well as a shift in budgets towards bespoke, custom-made solutions
This presents an opportunity to gather the leading specialists in software development, with market leading customer satisfaction, competence, and efficiency

Growth and development initiatives

Expand service offering selectively through:
- Acquisition of complementary companies
- Recruitment of specialized expertise
- Business development to establish and grow in new market segments

Opportunity for larger project commitments by:
- Collaborating between different competencies within the group

Knowledge sharing within the group to:
- Propel development efforts
- Facilitate continuous competence development and improvement
- Opportunity for developers to specialize